Selling Out game.

 

Background

Lever Brothers was a British company founded in 1885 by brothers William Hesketh Lever (1851-1925) and James Darcy Lever (1854-1916). They invested and successfully promoted a new soap making process invented by chemist William Hough Watson. In 1930, Lever Brothers merged with Margarine Unie to form Unilever.

Objective

The game, aimed at commercial managers, aims to work the techniques of space management specific to consumer products in modern distribution. It works with the set of media that help the product to have output at the point of sale.

Solution

Customized design of the game, to be applied by sales managers, regardless of their ability to communicate, the time available and the number of players. The methodology will allow the player to “discover” the model to follow through the game, draw conclusions and identify it on the reminder sheet that will physically carry during the sale.

A multimedia version of the game was made as Follow Up of the program and the platform for a network game phase was created.

Design: Creation of the board design, cards and content book.
Contents: Writing and layout of the contents of the exclusive sales and negotiation questions for Lever.
Dynamics: Creation of game mechanics.
Production: Manufacture of game boards. Printing of cards and content manual. Container box. Book of negotiation.
Complementary materials Game of dice, chips, goblets (4 colors) and hourglass.
Game on CD. Creation of a computer game on CD support as Follow Up of the program.

 

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