development of a game for sales training and customer service.



The company was specialised in home furniture and accessories with 22 stores spread throughout Catalonia.


The primary objective was training sales area managers in negotiation and sales.


Sales game integrated into a training course for area managers in sales and negotiation. Later reinforcement with the delivery of a manual and a computer game with the course contents to refresh and integrate the central concepts.

Design: Custom design of contents, board, manual and game on CD. Design development for training cards.
Content development: Supervision of contents, questions design, and adaptation of game dynamics.
Production: Printing of the boards on sailcloth and cards with custom images.
Complementary materials Pawns, dices, cups (4 colours) and transport suitcase.
Training of trainers: a half-day course for sales area managers.


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