development of a game for sales training and customer service.

 

Background

The company was specialised in home furniture and accessories with 22 stores spread throughout Catalonia.

Objective

The primary objective was training sales area managers in negotiation and sales.

Solution

Sales game integrated into a training course for area managers in sales and negotiation. Later reinforcement with the delivery of a manual and a computer game with the course contents to refresh and integrate the central concepts.

Design: Custom design of contents, board, manual and game on CD. Design development for training cards.
Content development: Supervision of contents, questions design, and adaptation of game dynamics.
Production: Printing of the boards on sailcloth and cards with custom images.
Complementary materials Pawns, dices, cups (4 colours) and transport suitcase.
Training of trainers: a half-day course for sales area managers.


 

Selling Out game.

 

Background

Lever Brothers was a British company founded in 1885 by brothers William Hesketh Lever (1851-1925) and James Darcy Lever (1854-1916). They invested and successfully promoted a new soap making process invented by chemist William Hough Watson. In 1930, Lever Brothers merged with Margarine Unie to form Unilever.

Objective

The game, aimed at commercial managers, aims to work the techniques of space management specific to consumer products in modern distribution. It works with the set of media that help the product to have output at the point of sale.

Solution

Customized design of the game, to be applied by sales managers, regardless of their ability to communicate, the time available and the number of players. The methodology will allow the player to “discover” the model to follow through the game, draw conclusions and identify it on the reminder sheet that will physically carry during the sale.

A multimedia version of the game was made as Follow Up of the program and the platform for a network game phase was created.

Design: Creation of the board design, cards and content book.
Contents: Writing and layout of the contents of the exclusive sales and negotiation questions for Lever.
Dynamics: Creation of game mechanics.
Production: Manufacture of game boards. Printing of cards and content manual. Container box. Book of negotiation.
Complementary materials Game of dice, chips, goblets (4 colors) and hourglass.
Game on CD. Creation of a computer game on CD support as Follow Up of the program.

 

Negotiation game for the annual sales convention.

 

Background

Warner-Lambert Co was a laboratory and leading multinational company in distribution of miscellaneous, from chewing gum to personal care accessories, such as razors and mouth rinses. From June of the year 2000 it became the property of the pharmaceutical laboratory Pfizer Inc.

Objective

The main objective was the animation of an event at the annual trade convention.

Solution

Personalization and adaptation of the game Teaching Cards. For the annual sales convention. We developed a board game in which different teams competed with each other while learning and refreshing fundamental concepts of negotiation.

Design: Customization of the standard board design to include the logo of the convention and Warner-Lambert in the central space. Development of the image and design of the cards and the container box.
Contents: Design of negotiation and sales questions. Adaptation of game mechanics.
Dynamics: Adaptation of game mechanics.
Production: Manufacture of game boards. Printing of cards and instruction sheet. Container box and interior mould. Book of negotiation.
Complementary materials Pawns, dices, cups (4 colours) and hourglass. Book of negotiation.

 


Key aspects of the game:

  • Type of learning: Active through questions and answers. Passive by constantly receiving messages.
  • Balance between players: Existence of a regulatory mechanism based on the questions (balanced progress of the players).
  • Feedback: Rewards and penalties are automatic boosting the experience curve.
  • Probabilities: Number and type of squares and cards. Order and distribution of the squares on the board.
  • Extensions: In depth (difficulty levels). In extension (different aspects of the same subject).
  • Versions: Multilingual.

 

quality of service and customer service.

 

Background

TMI, a world leader in the Human Capital Consulting and Service in Organizations sector. Experts in Service, Culture and Talent Development, is a global organization founded in 1975, present in more than 40 countries and offering high quality consulting services in national and international projects

Objective

Creation of a game to streamline your quality service and customer service training sessions within your “Putting People First” course.

Solution

Personalization and adaptation of the game Teaching Cards. We develop the contents and customize the image of TMI in all the components, board, cards, box. The main result was a game dynamic to reinforce the concepts learned during the training courses in a fun and participatory way. Breaking barriers between the attendees and helping to create a team.

 

Design: Update of the standard board design and inclusion of the TMI logo. Development of image and design for cards.
Content development: Question design, content supervision. Adaptation of game mechanics.
Production: Board, card and box printing.
Complementary materials Game of dice, chips and goblets (4 colors).

 


Key aspects of the game:

  • Learning: Active through questions and answers. Passive by constantly receiving messages.
  • Regulatory mechanism: Questions (balanced advance of the players).
  • Feedback: Penalty / automatic bonus. Experience curve (expansive circle).
  • Probabilities: Number and type of boxes and cards. Order and distribution of the boxes on the board.
  • Extensions: In depth (difficulty levels). In extension (different aspects of the same subject).
  • Versionable (multilingual)

 

development of a game for internal training, quality service and customer service.

 

Background

Port Aventura World is a leisure complex located on the Costa Dorada and is one of the main tourist and holiday destinations in Spain. With 3,650,000 visitors during 2016, it is the most visited theme park in Spain and the sixth in Europe.

Objective

Communicate in a didactic, entertaining and entertaining way the content of the different theme parks, internal policies. service and customer service protocols. Game for internal training of all employees, new additions and recycling of models.

Solution

Creation of a game tailored to the client. We develop a game with exclusive dynamics and contents totally designed for the needs of the client. The result was a fun and participative game, in which all the players learned the key aspects of the company about; quality of service, customer service, action protocols, security, park news. At the same time, he emphasized the development of team ties between colleagues, fostering mutual knowledge, both personally and professionally.
For its implementation we conducted a training course prior to the team leaders and we developed the dynamics so that they could use it internally.

 

 

Design: Realization of personalized XXL size board with totally custom design. Development of image and design for cards.
Content development: Question design, content supervision. Creation and design of dynamics, exercises and games.
Production: Printing of panels on foam framed of personalized measurements. Printing of card games.
Complementary materials Set of dice XXL size, chips and goblets (4 colors). Transportation suitcase
Training of Trainers: one day course for internal trainers.